Technologies are advancing and the consumer is more demanding. Media consumption patterns have changed, simply because the consumer wants information ‘yesterday’. The result is that we are becoming a web-based society. The Internet is now keeping up with this demand for real time information by constantly evolving bandwidths and speed. The consumer uses the Internet as a primary source of information and a medium of responding to call to action.
Today, media consumption is skewed in favour of the web, even though print, radio and TV still have a small place in the consumer’s mind. He still watches TV and reads the paper, but not as much as he used to.
A perfect example of this would be e-papers and news portals launched by newspapers. Websites like The Huffington Post have become a replacement for newspapers. After all, the consumer wants to read the news on his smart phone while riding the tube to work. Or search a new restaurant on a whim.
Therefore, while traditional media is still important, you simply can’t afford to ignore the power of Search Engine Optimization, Social Media Optimization, good website design and Pay-per-click campaigns. At Mantra communication we offer Internet Marketing services that are aimed at building your brand online through increased visibility, image management and enhanced user engagement.